Cultural Secretary James Purnell has announced a new £1 milllion campaign to rural tourism.
The goverment is giving £750,000 and Visit Britain is putting in £250,000 from its budget.
The campaign is to promote rural areas and attractions
We guess this is in response to the floods and foot and mouth scares. It will be interesting to see how they spend the extra funds - presumably a mail-shot to their customer database or maybe just a few pages on the Enjoy England or Viist Britain website.
£1 million doesn't go far and it will be interesting to see if its spent on attracting UK residents or overseas residents.
Given Visit Britains current track record and policy our guess is it will be spent overseas - but for a late summer campaign it would be better spent on getting UK residents to visit areas such as Gloucestershire and the Forest ofDean on the basis that overseas residents are less likely to make unplanned trips at short notice.
We shall see - or maybe not even find out - the devil is in the details !
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment