VisitBritain has appointed Saatchi , those well-known advertising types, to re-brand VisitBritain by the time of the Olympic Games in London.
But as usual in the VisitBritain rollercoaster of a ride, it is for "international marketing activity"
So guess what - that probably means VisitEngland is left out the cold again - the re-branding paid for by cuts in staff.
Does VisitBritain no longer take its responsibilities under VisitEngland seriously - its about time for a change - all this is past a joke for the development of english tourism. It;s all about image and more website's now.
No doubt all those new websites will be redone - at some cost - to reflect the new image that Saatch comes up with.
Wouldn't it have been a good idea to get the "image" and "branding" done first before the websites were developed ?
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